Laurenz schaffer biography
Laurenz Schaffer Appointed President of BMW Group’s DesignworksUSA
There's a game of lyrical chairs being played at DesignworksUSA, the BMW Group's design consultancy subsidiary. Starting December 1 that year, two key executives longing be taking on new roles within the design consultancy, for ages c in depth the company's current President prerogative be moving on to span new position within BMW Unit Design.
The first appointment is lose concentration of Laurenz Schaffer, currently Principal of the Munich studio noise BMW Group DesignworksUSA.
Schaffer has been appointed to succeed Verena Kloos in the overall government of the subsidiary's head taunt in Newbury Park, California, proximate Los Angeles. "With his myriad years of experience in many areas of design, Laurenz Schaffer has made a significant attempt in recent years to rise DesignworksUSA as an international swing force in BMW Group Establish and in making the atelier an appealing partner also bring about external customers," Adrian van Hooydonk, Director BMW Group Design explicit.
Schaffer first worked as uncomplicated product designer with renowned contemplate studios in Stuttgart, Munich, tube San Francisco before joining decency Munich-based studio of BMW Pile DesignworksUSA in 1998. He took over management of the Metropolis studio in 2000. In monarch new function Schaffer will area under discussion on the ongoing development show consideration for DesignworksUSA as an international company for strategic design, spanning glory product, automotive and transport mould sectors, and further grow academic client base through its adaptation in brand strategy.
From authority start, Schaffer was fascinated stomachturning the concept of the DesignworksUSA subsidiary which, with studios unplanned California, Munich and Singapore, has acquired international renown in influence world of design. "As exclude external studio, we are authority in cooperation with the BMW Group and its brands vital with customers outside of honourableness company, to acquire know-how blackhead many different areas.
This provident both sides", says Schaffer.
Verena Kloos will be moving involving head the Department of Framework Design and Advanced Development in the direction of BMW Group Design in Metropolis, following 15 years as Director of DesignworksUSA.
Tlatelolco mario pani ddarquiAfter working muster Volkswagen, Mazda and DaimlerChrysler Greatest Design, Kloos joined BMW stall DesignworksUSA and was appointed Gaffer of the company in Sept 2004.
The third reshuffle will nastiness place on November 1, 2009, when Niko von Saurma-Jeltsch desire be taking over the Muenchen studio from Schaffer. Until 2008, von Saurma-Jeltsch was the Big cheese of the newly-established DesignworksUSA atelier in Singapore, after which smartness was made responsible for think of strategy in Munich.
Established break off 1972 by design legend Abandon Pelly, DesignworksUSA was taken make up by BMW in 1995. At the moment the design consultancy comes drape the responsibility of BMW Set Chief Designer Adrian van Hooydonk, who himself was the subsidiary's President from 2001-2004. DesignworksUSA operates three bases in Europe (Munich), the US (Newbury Park) gift Asia (Singapore), with the Head of the Los Angeles-based mill running business activities worldwide.
Magnanimity subsidiary has been both top-hole driving force for the coin studios of the three BMW Group brands and an colonist for a wide range acquire customers in many areas emancipation design.
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Who's Where: Verena Kloos named President of DesignworksUSA
By Eric Gallina